BOOKING THE
FUTURE
a programme for professionals in publishing sector at Book Arsenal
Presentations will cover the following themes or "perspectives":
  • A perspective on the modern reader in relation to innovative forms of marketing and new technologies.
  • A perspective on the European book market, market for e-publishing and how it integrates into book industry strategies, including the experiences of successful publishers of intellectual literature and the promotion of "small" literaturеs.
  • A perspective on the future of national literatures and their globalisation, on cultural politics and book publishing, and on the transforming role of major book events.
Booking the Future is a series of events aimed at the professional development of publishing industry specialists and at promoting cooperation between the Ukrainian and European publishing sectors.

During 30 May - 3 June in Mystetskyi Arsenal nine leading lights from the European publishing sector from the Czech Republic, France, Germany, Greece, Hungary, Italy, Poland and the UK will share insights into and innovations for the promotion and distribution of publications, will debate global publishing trends and will offer forecasts for the development of the publishing sector.
The opportunity to meet with these European publishing representatives is open to Ukrainian publishers, students of publishing, those working in book marketing, start-up book enterprises, literary event organisers, and publishing institutions.

Between 9 and 13 July 2018, Booking the Future will continue as a summer school for representatives of the Ukrainian publishing industry in partnership with Mystetskyi Arsenal's Literature Laboratory.

Key issues to be considered during the summer school include marketing and distribution, the role of literary agencies and how to promote authors in the international market, publishing houses' and authors' image, and book design as an aspect of marketing. Please follow the link to find out more and send your application for the summer school.
Booking the Future is organized by the EUNIC network in Ukraine in frames of EU's Culture Bridges programme. Programme Curator - Olga Zhuk; Programme Manager - Lucy Zoria; Project Manager - Dasha Stokoz; Programme Coordinator - Kyrylo Krasnokutsky; Communications Manager - Elena Sambrus.
Schedules of Events
Wednesday, 30 May
Thursday, 31 May
Friday, 1 June
Saturday, 2 June
Sunday, 3 June
15:00 – 16:20 Business Stage
"Literature and cultural diplomacy crossovers"
Presenting: Zsuzsanna Szabó, Head of the Publishing Hungary programme of the Ministry of Foreign Affairs of Hungary.
14:00 – 15:20 Business Stage
"The end of books and the future of reading"
Presenting: Karol Piekarski, Programme Director at Medialab Katowice, author of the book "Data Culture. Attention Enhancing Algorithms" (Poland).

17:00 – 18:20 Business Stage
"Consumer 3.0 – Reading, crowd-sourcing and audience engagement in a digital age"
Presenting: Suzanne Kavanagh, strategic marketing specialist, on the CEDRO research and BookMachine (Great Britain).
14:00 – 15:20 Business Stage
"French panorama of recent publishing trends"
Presenting: Jean-Guy Boin, economist, and sociologist who headed the Bureau International de l'Édition Française (BIEF) for 17 years.

15:30 - 16:30 Business Stage
Culture Bridges programme opportunities - presentation for cultural managers and organisations.

17:00 – 18:20 Business Stage
"Slow literature and new technology. The experience of the avant-garde publisher"
Meeting with Jean-Paul Hirsch, P.O.L. commercial director and press-attache, with support from Institut français d'Ukraine.
10:00 – 11:45 Business Stage
"Cultural politics and the book market"
Meeting with Tobias Voss, Vice-President of the Frankfurt Book Fair.

15:00 – 16:30 Business Stage

"What does the future look like for the Salone del Libro di Torino in Italy: from Italian to world literature"
Meeting with Lucia Sorbera, Curator of Arab Souls, a programme focused on Arab Literature and Cultures.

17:00 – 18:30 Бізнес-сцена
"The Greek book in the world of new technology and the digital age. Challenges and perspectives"
Meeting with Manolis Piblis, Director of the Thessaloniki International Book Fair (Greece).
14:00 – 15:30 Business Stage
"Book fair or literary festival? Challenges of multifunctionality at the feast of books and thoughts"
Meeting with Radovan Auer, Director of the international book fair and festival Book World in Prague.

The End of Books and the Future of Reading
Karol Piekarski is a programme director at Medialab Katowice and has led several interdisciplinary projects involving data processing and visualisation. He earned a PhD for his work on the economy of perception and strategies for reducing information overload. Recently he published "Data-Driven Methods for City Research and Exploration" and "Data Culture. Attention Enhancing Algorithms" (in Polish).
Are you inundated with distressing reports of the digital revolution, the end of the book and even the fall of our civilisation? We have heard similar scares many times before, yet the cinema did not kill the theatre, television did not put the cinema out of business, and the internet has not pulled people away from TV sets.

Undeniably, however, the way we read is changing dramatically. With the advent of the Web and the digital media, the choice of available content is growing, and, consequently, the competition for the readers' ever shrinking time and precious attention is soaring. In my presentation, I will talk about readership trends in the digital era. I will argue that storytelling is still doing pretty well, and that the decline of paper does not necessarily hail the demise of publishing.
Consumer 3.0 – Reading, crowd-sourcing and audience engagement in a digital age
Suzanne Kavanagh is a member of the BookMachine team working with members and clients on a range of activity including marketing, strategy and events. She is a qualified marketing professional with 25 years' experience in publishing. Suzanne has worked for publishers large and small, has built up a wide publishing network, and contributed to various cross-industry reports, events and professional development initiatives.
The impact of digital on business models, content and reader interaction is evolving. As consumers use new, free tools to read on, write about and create with, publishers have rethought their approach. But what it is that audiences really want? What do they like to do? And how can they shape a publishing strategy?

The talk will include case studies from a range of publishers. It will reference the dosdoce.com study sponsored by CEDRO and published by BookMachine, and will update on other research to illustrate who "Consumer 3.0" is.

About BookMachine
BookMachine is a thriving community for everyone involved in book publishing. It was created for those who crave knowledge, ideas, and personal development, but in a strictly social and informal setting.
It all started in 2010 with a handful of colleagues talking shop in the backroom of a bar. They all had full-time publishing jobs, and spent hours of free time getting to know the wider industry better and starting to build up the online knowledge base.

Eight years later and there are 100s of members, an annual event programme, a thriving online community of publishing professionals - and a busy marketing agency, working to help publishing businesses large and small both on short and longer term projects.

Along the way, they have hosted events in London, Oxford, Barcelona, New York City, Toronto, Barcelona, Brighton and Edinburgh. They have organised their own events, but also partnered up with high-profile organisations too - Frankfurt Book Fair, Unite the Union, Times Literary Supplement, The London Book Fair, Publishers' Licensing Services, Getty Images - to name a few.

BookMachine Members are at the heart of the community and can attend all the events for free and benefit from discounts from across the industry. The membership programme is updated annually to keep them at the forefront of what's happening.
The Greek Book in the World of New Technologies and the Digital Age. Challenges and perspectives
Manolis Piblis was born in Athens in 1966. He studied law and his career includes working as a journalist, literary critic, Chief Editor of the book review supplement for the daily newspaper "TA NEA" and contributor to a public television show on books. He has also worked as a coordinator for the Onassis Cultural Centre's series of lessons "Talks and thoughts" with discussions regarding books and ideas. Today he serves as the Director of the Thessaloniki International Book Fair for the Hellenic Foundation for Culture.
E-books in Greece do not hold a significant market share in absolute numbers. However, publishers are massively producing digital versions and are alert to any unpredictable developments. Meanwhile, they are very active in social media and have changed the landscape of advertising and promotion of books.

Therefore, we note that the book industry shows readiness for any changes that technology brings, but the public, up to now, seems reluctant and is not willing to change its traditional habits. At the same time, experts on these issues in Greece gather and discuss them at the Thessaloniki International Book Fair, the basic annual meeting place for all involved in the Greek book industry. This year, the Frankfurt Book Fair is also involved in the discussions.
Imagining the future at the Salone del Libro in Torino. From Italian to World Literature.
Lucia Sorbera is Senior Lecturer and a Research Fellow in the Laureate Research Program in International History at the University of Sydney, where she also teaches in different Studies. She carries on an intense activity of public outreach in Australia and in Europe. Since 2016 she is guest curator, with Paola Caridi, of the program Arab Souls, a focus on Arab Literature and Cultures at the Salone del Libro di Torino in Italy.
Not just a Book Fair. The Salone del Libro in Torino is a permanent factory of ideas, where writers and intellectuals engage in intense dialogue with all segments of Italian civil society. In this context, the conversation between Italian and international writers and intellectuals embodies a literature that, far from being caught in the oppositional binary of representation against imagination, can actually shape the world.

The answers given by Italian and international writers to the five questions that the Salone del Libro has launched this year compose a new grammar to imagine the future.

The SALONE INTERNAZIONALE DEL LIBRO DI TORINO http://www.salonelibro.it/it/ is a project of the Foundation for Book, Music and Culture, the Circolo dei Lettori Foundation and the Turin Fondazione per la Cultura, that takes places every year in May in four pavilions of the Lingotto Fiere in Turin. The Salone where Nicola Lagioia is the editorial director was one of the most important European Book fairs in 2017, hosting 143,815 visitors and 1,200 exhibitors. The 2018 theme of the 31st edition (held 10-14 of May) is Un Giorno tutto questo ("One day all this.")
«Book fair or literary festival? Challenges of multifunctionality at the celebration of book and thought»
Radovan Auer (*1975) has been working in the cultural sector for his whole professional career. In the 1990's he worked for the Karlovy Vary International Film Festival. Through activities in film production and distribution he began to specialize in the marketing of culture. He worked as the marketing director of Plzeň 2015 –
European Capital of Culture. From 2016 he is the director of Svět knihy / BookWorld Prague.
Svět knihy Praha / BookWorld Prague is an international bookfair and literary festival. With nearly 50.000 visitors, more than 500 events and 400 exhibitors from approximately 30 countries, it is the biggest literary event in Czech Republic. BookWorld Prague has been organised by the company Svět knihy, s.r.o., for 24 years, founded and owned by the Association of Czech Booksellers and Publishers (est.1879).
In the 21st century, how do you organize a big literary event that attracts people? How do you combine all the goals – selling books, marketing, education, enlightenment, political and social aspects – at one time in one place to satisfy all parties?

The presentation will stress mainly on specifics of the Czech market and society, but it will also try to find a general point of view.
What Role Can Literature Play in Cultural Diplomacy?
Zsuzsanna Szabó is the Head of the Publishing Hungary Office in Balassi Institute in Budapest since 2012. The Publishing Hungary Programme was first supported by the National Cultural Fund, but now it is a part of the Ministry of Foreign Affairs and Trade. She has studied Hungarian Literature and German Studies. She is also an expert in editing scientific books.
The objective of the Publishing Hungary programme, launched in 2012, is to promote Hungarian book culture, particularly Hungarian literature, works of non-fiction, and the popularization of Hungarian authors abroad.

We believe that supporting literary translation, participation in international book fairs and literary festivals, and the promotion of collaboration with publishers are serious tools of cultural diplomacy, which are capable in themselves of positively influencing the perception of Hungary.

What could give people a more nuanced perception of us than our literature? It is through literature that you can most fully experience a country and its culture, history, mentality and way of thinking. Without a knowledge of their literature, your understanding of others is incomplete.

The mission of propagating culture is not simply an abstract idea – the programme has definable targets in order for Hungarian literature to find new devotees among readers and publishers. We are confident that classic and contemporary Hungarian literature will acquire ever more friends and fans abroad.
Slow literature and new technology. The experience of the avant-garde publisher
Jean-Paul Hirsch travaille depuis 27 ans aux éditions P.O.L, à Paris (France), une maison d'édition connue pour son exigence littéraire, où il est en charge des relations extérieures de la maison d'édition: avec les libraires et la diffusion des livres, comme directeur commercial et avec les journalistes, comme attaché de presse et s'occupe aussi du numérique et des réseaux sociaux.
P.O.L is a 35 years old French publishing house, in Paris, with a lot of "non-commercial" books and "avant-garde" authors. Jean-Paul Hirsh will talk about his experience, in particular about the challenge to make "non-commercial" books to become long sellers, and sometimes - best sellers, and "avant-garde" authors to become classical authors. The presentation will focus on how new technology, social networks and e-books can help to manage literature promotion and bookselling.
Speakers
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The project is funded by the European Union